Do you deal with the British, US or and Canadian markets? You may be surprised to learn that there are both subtle and distinct differences in how people research and book travel in these markets. In a recent study, Expedia …
You always hear about co-op marketing, but will it really work for you? Here are some ideas to make a co-op ad or promotional campaign a success. Background: the idea is to get together with some complimentary businesses and form a …
Where US Adventure Travelers Go In 2014, 1700 people were surveyed to understand where US adventure travelers go, who they are, what they like to do and how they figure all that out and buy it. This table taken from …
Easy Guide to Digital Advertising Reading some news articles in t-nooz I ran across this great infographic which is really a quick, easy guide to digital advertising. This subject continues to grow in complexity, but many factors we learned in …
The age old conundrum of e-marketers: more blogging posts and more emails, or better ones with less frequency? I did my own test a few years ago and was surprised by the answer, but I just read a new report …
Landing Page Essentials If there is one step in the path to purchase most often mis-executed, it’s probably the landing page. This article references a good round up of the 5 essentials for your landing page. Web selling and advertising …
Do people prefer to book their travel direct from the supplier? 20 years ago the word disintermediation started to be heard and it took about 10 years for the major impact to be felt. Travel agents and wholesalers have gone through massive changes in adjusting to the reality of the internet allowing travel providers to quite easily sell direct to consumers.
While programmatic and other really sexy new advertising technologies exist, experts agree that there are still things that are not as sexy, but very important for marketers. In this article excerpt from Digiday.com , you can read what some global …
The stats are in and it can be grim news. Shopping cart abandonment rates are high, but buried in every problem is an opportunity, right? FACT: Travel intenders convert to buyers when they see ads at least 6 times and …
There are at least 5 things you can do that will improve your advertising investment returns.
