Easy Guide to Digital Advertising
Reading some news articles in t-nooz I ran across this great infographic which is really a quick, easy guide to digital advertising. This subject continues to grow in complexity, but many factors we learned in our marketing 101 courses still hold true. This infographic should serve as a template for all your digital advertising. Print it and pin it on your marketing department bulletin board (and the digital equivalent)
For anyone that can’t download this or is using mobile, here are the tips in text.
Ten Tips: A Guide to Digital Advertising
- Promote what makes you different
- Create separate campaigns for each destination (related to landing page as well)
- Geo-target
- Target by day of week, time of day
- Optimize by ROI (see tips on improving conversions)
- Create bidding strategies based on campaign objectives
- Optimize display campaigns
- Retarget (see related article on Adventure Engine shopping cart retargeting)
- Use Bing (also premium inventory) display network, not just Adwords
- Create separate landing pages for each campaign (see related article)
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(To give credit where due, this infographic was published by Hanapin, a UK based firm)
