Much has been talked about on the subject of abandoned shopping carts. This has been studied heavily by large brand retailers like Amazon and others and while travel, tourism and other activities are a different breed of cat, there are some over arching similarities in the reasons people pull out before consummating the sale. This graphic shows the main reasons for leaving, but there are now tactics available to try and recapture and convert shoppers.
The first step is to establish some benchmarks for your shopping carts. We have recently created tracking features into Adventure Engine shopping carts that let’s us monitor how many shoppers are progressing through the shopping cart process to finish the transaction. These reports will be on demand to Adventure Engine customers any time you want them by requesting them.
There is a great article on yoast.com about shopping carts and why you need to analyze carefully what happens as people embark on the path to purchase.
But,what to do? Adventure Engine can work with you to set up two tools that will help you recover shoppers by email and by ad retargetting. We will add the code to your shopping cart page and help you create the copy and ads to gently entice lookers back to the site and to hopefully make a purchase. Our pricing is very competitive and once set up it is like all Adventure Engine systems, automatic. Please give us a call or contact us by email to get a quote for retargetting campaigns.