The stats are in and it can be grim news. Shopping cart abandonment rates are high, but buried in every problem is an opportunity, right?
FACT: Travel intenders convert to buyers when they see ads at least 6 times and conversions peak up to 34 ad views. They also take longer to convert than other shoppers, up to 4 weeks. This means that you must not let your serious shoppers out of your sight. So what can you do?
I recently took part in a webinar on Tnooz that featured this subject and you can see the slide show here. The company, Boxever, that presents the information works with large companies like airlines to create very sophisticated programs to recover lost shoppers.
Boxever is not quite ready for small businesses, but Adventure Engine has created a product that will help its customers follow up site visitors for very approachable pricing. Contact us for more information.