The age old conundrum of e-marketers: more blogging posts and more emails, or better ones with less frequency? I did my own test a few years ago and was surprised by the answer, but I just read a new report …
Digital advertising is like print and other media except that it offers so much more in terms of monitoring, testing and optimizing for desired results. No wonder it has become the preferred media for travel marketers looking to promote direct …
Landing Page Essentials If there is one step in the path to purchase most often mis-executed, it’s probably the landing page. This article references a good round up of the 5 essentials for your landing page. Web selling and advertising …
Do people prefer to book their travel direct from the supplier? 20 years ago the word disintermediation started to be heard and it took about 10 years for the major impact to be felt. Travel agents and wholesalers have gone through massive changes in adjusting to the reality of the internet allowing travel providers to quite easily sell direct to consumers.
When Adventure Engine was a start-up over 10 years ago the market was a lot less crowded. Nowadays it seems there are new start-ups daily. These start ups have an amazingly poor success rate and in this article by Kevin …
While programmatic and other really sexy new advertising technologies exist, experts agree that there are still things that are not as sexy, but very important for marketers. In this article excerpt from Digiday.com , you can read what some global …
The stats are in and it can be grim news. Shopping cart abandonment rates are high, but buried in every problem is an opportunity, right? FACT: Travel intenders convert to buyers when they see ads at least 6 times and …
When you’ve been hot on the sales trail, have you ever wondered if there was a tried and true methodology to persuading people? Are there any really proven techniques that bring people to your way of thinking? What influences people’s …
People abandon websites in huge numbers, yet they often potential customers that just need a nudge. Find out some tips to convert them to buyers.
There are at least 5 things you can do that will improve your advertising investment returns.
