Your cart is a huge source of leads. If people click BOOK NOW they are reasonably committed. But abandonment rates are high.
Reasons can vary…
* Just not ready to buy.
* Discount code problems
* Additional cost surprises / misunderstanding about pricing / unexpected fees
* Logistics – complicated create account requirements
* Logistics – overwhelming by array of choices
While you can’t recover every abandoned transaction, you can address some of them. First you need to track this activity ideally in a daily report. Setting up an automated cart abandonment email is a great way to lower your cart abandonment rates.
More that 40% of abandoned cart emails are opened
50% that open click through
50% that click through purchase
What tools are you using?