Did you know that 69% of all potential traveller customers globally prefer booking travel online? They prefer the convenience and opportunity to shop when it suits them. But you have to make them feel secure to move them from looking to buying because people have varying levels of comfort in sharing personal information when it actually comes time for booking.
Amongst the most risk averse are shoppers from the UK and Germany. Up to 70% are reluctant to create a user profile that would save them reentering data and shopping info every time they shop, yet this one step makes their bookings much less tedious. Customers misgivings are deep rooted so companies must meet this head on in order to assure more business and ultimately less shopping cart abandonment.
The solution for companies is to use every opportunity to show how your company saves, secures, and uses personal data while customers are on your site.
First impressions are important, so look at your home page. Does your site display any security certificate or other third party logos? Shoppers are more likely to feel confident when they see these displayed. You should also provide information about how your site provides security.
It is important to be explicit on what steps the booking process will take, and to reassure throughout the whole process. If you are using a third party booking vendor, let people know that they are being transferred to a very secure area that is PCI (Payment Card Industry) compliant. The importance of this very high. 94% of consumers are concerned when they see they are being transferred to a third party site or processor.
You can collect simple information using online forms (such as we do on this site) but for any more personal information its much better to use Adventure Engine booking software to collect client info. (see related post here) If you are using Adventure Engine for your bookings, make sure to let your customers know that Adventure Engine online booking management systems employ the highest levels of security. All the information is encrypted as soon as they are switched to the secure booking area. They can notice this when the url changes from http, to https.
Security is a very important concern for online shoppers and it pays to let them know how you protect their information. Read more on another article Security Has Never Been More Important.
Ask for a live demo if you would like to learn more about online security for tourism transactions. We also have several reports on improving conversions that you can request below.