The Adventure Travel Trade Association is a great organization to help you to become better at your trade. They publish many reports and provide members access to case studies, research projects, and internal information. Recently, we saw this interesting article on experiments in adventure travel their website and wanted to share it with you.
“Adventure travel is a risky business, but many of our members are running the kind of creative and innovative operations that result from venturing into the unknown. Most (77%) of the tour operators we polled for our 2014 Industry Snapshot were expecting revenue to increase this year, mostly due to finding new customers. That data tells us that these operators are good at doing business and we trust their instincts. So, we asked our tour operator members to reflect on the risks they took in 2014 and how those attempts affected business, for better or for worse.”
The article goes on to highlight comments from the research and has some great successes and things that didn’t go so well. Takeaway: learn from someone else. I really recommend you read this complete article as it contains valuable information.
