Do you have a global market? Adventure Engine is a powerful inbound marketing tool. It is very flexible and can be customized to meet the demands of a global market with multi-currencies and shopping cart languages. Check out the video to see what it can do. Here is how the world travelled in 2014 and what is beyond.
United Nations World Tourism Organization (UNWTO) report on Jan 27, 2015 showed that tourism has shown itself to be a resilient economic generator.
“International tourist arrivals reached 1,138 million in 2014, a 4.7% increase over the previous year, according to the latest UNWTO World Tourism Barometer. For 2015, UNWTO forecasts international tourism to grow by 3% to 4%, further contributing to the global economic recovery.”
This is the fifth consecutive year of above average growth since the 2009 economic crisis.
Some of the key findings of travel stats are:
Europe continues to be the number one destination with over 588 million visitors. See graphic.
Tourists to the Pacific Asia region totalled 263 million overnight visits while the Americas were at 181 million. Africa posted 56 million visitors while the middle east had 50 million.
The fastest growing markets by percentage show somewhat different figures. See graphic. Mexico, Central and South America doubled their previous year’s growth by double, growing by 8 per cent and 6 per cent respectively. Even ebola stricken sub-saharan Africa posted a 3 per cent gain on the previous year. North Africa grew by 1 percent.
So, who’s travelling? They also report,
“The total number of trips abroad from China is estimated to have increased by 11 million to 109 million in 2014. Expenditure was up by 17% in the first three quarters of 2014, a strong result but slower than in previous years (40% in 2012 and 26% in 2013, respectively). China is the world’s largest outbound market since 2012 with a total expenditure of US$ 129 billion in 2013.
Among the other two main emerging markets, the Russian Federation (-6%) clearly lost strength in 2014, while Brazil still grew by 2%, despite the appreciation of the US dollar against the Brazilian real and slower economic growth. Beyond the top ten, some smaller emerging markets saw expenditure grow substantially, with Saudi Arabia, India, the Philippines and Qatar all reporting increases of 30% or over.
A pickup in demand from traditional source markets compensated for the slowdown of the large emerging markets. Expenditure from the United States, the second largest outbound market in the world, grew by 6%. Noteworthy is also the rebound of France (+11%), Italy (+6%) and the United Kingdom (+4%).” Read full story here.
Travel stats are only part of the equation. Reach out to us if you’d like to talk about expanding your global market.