Do you deal with the British, US or and Canadian markets? You may be surprised to learn that there are both subtle and distinct differences in how people research and book travel in these markets. In a recent study, Expedia …
Travel Marketing columnist for MediaPost, Verena Thompson, reported in an article June this year, “We’re seeing unprecedented changes in the world of travel and tourism, from the emergence of the “sharing economy” to the rise of the millennial traveller. “ …
Online reservations increase the ease of searching and booking your programs and services, especially on mobile devices. By adding new products beyond your core, you can help diversify sales and increase exposure to your core products too. Here are some …
The Rise of Digital Ad Blocking Are you getting fed up with digital ads showing up you where ever you go online? You are not alone. Statistics vary, but over a period from 2013 to Mar 2016 Smashing Magazine reports …
What makes the best design to get lots of people picking up your brochure? Tour activity providers, campgrounds, bed and breakfasts, and many others often reach buyers by having brochures in display racks prominently located in high traffic areas like …
In a recent article online from the Adventure Travel Association, Gert Nieuwboer, the general director of SNP Natuurreizen and creator of Millennial travel site YOMANDS.com, comments are sobering, “Tour operators and Millennials are not an easy match. Millennials don’t need …
Did you know that 69% of all potential traveller customers globally prefer booking travel online? They prefer the convenience and opportunity to shop when it suits them. But you have to make them feel secure to move them from looking …
Is it time to reconsider how you collect customer registration data? Here are three of the top danger signs that you could be compromising your clients’ privacy and security: Copying: if your staff are copying registrations from emails, forms, agent …
There is no question that 2015 will be the year of ONLINE and MOBILE… and security hacks. Do you collect customer information and store it in a database? Do you collect and store credit card information? If client information is …
