Where US Adventure Travelers Go

In 2014, 1700 people were surveyed to understand where US adventure travelers go, who they are, what they like to do and how they figure all that out and buy it.

This table taken from the George Washington U and Adventure Travel Trade Association report shows the most popular country destinations for US adventure travelers. (Click image to enlarge)

Domestic travel is of course the largest market, followed by the two neighbouring countries.

This comes in counterpoint with a Think Google report, also recently published. This report only showed US domestic travel for mass travel, but there is handy interactive tool you can use to see destinations and sources for travel in the US. This can be useful to plan digital campaigns if you are also targeting by behavioural group.

The ATTA report also show a wish list of US destinations for adventure travelers as well, giving some insight into planning products and markets. Colorado and Florida are at the top of  peoples wish lists, but after that, there is some variation depending on what type of adventure traveler responded.

If you’d like to learn more, please contact us.